Wishly wills the Gen Z world well with a worthy wad of angel wealth – TechCrunch

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A brand new social media platform focusing on social responsibility today announced it snagged $1.2 million to change the face of fundraising from a Gen Z perspective. Wishly is aimed at the curious Venn-diagram intersection of consumer brands, philanthropists and nonprofit organizations. The hope is to leverage the power of social media for social good.

The app was created by a couple of experienced social impact marketers, nonprofit fundraisers and administrators, Joanne Gonzalez-Forster and Justine Makoff. They saw a need for a social platform that embraced the optimism and altruism of the Gen Z generation, and to help people band together to bring about real, positive change in the world.

“In early 2020 when support for COVID-19 and Black Lives Matter were exploding, we saw our kids and their friends using social media to inspire their followers to take action and give to the causes they care…

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