Wishly wills the Gen Z world well with a worthy wad of angel wealth – TechCrunch


A brand new social media platform focusing on social responsibility today announced it snagged $1.2 million to change the face of fundraising from a Gen Z perspective. Wishly is aimed at the curious Venn-diagram intersection of consumer brands, philanthropists and nonprofit organizations. The hope is to leverage the power of social media for social good.

The app was created by a couple of experienced social impact marketers, nonprofit fundraisers and administrators, Joanne Gonzalez-Forster and Justine Makoff. They saw a need for a social platform that embraced the optimism and altruism of the Gen Z generation, and to help people band together to bring about real, positive change in the world.

“In early 2020 when support for COVID-19 and Black Lives Matter were exploding, we saw our kids and their friends using social media to inspire their followers to take action and give to the causes they care…

Read full article at techcrunch.com