What does Deere’s $250 million acquisition of Bear Flag Robotics mean for agriculture?


John Deere’s recent acquisition of Bear Flag Robotics is the next step in the company’s precision ag technology journey. The move, John Marshall believes, will not only enhance Deere’s position in the autonomous space, but continue to set the company apart.

“It also will further Deere’s presence in Silicon Valley, showing that it is a major player in technology,” says Marshall, IntelliFarm Director at Wade, Incorporated.

For over 100 years Wade Incorporated has been servicing the equipment needs of farmers in the Mississippi Delta and beyond. Through its IntelliFarm team, the dealership ensures its customers operate confidently with the latest technology.

“Labor is in short supply, and this news couldn’t come at a better time,” Marshall says. “I see the acquisition as a huge step forward.” 

The lack of skilled labor in agriculture is real and impactful, says Dan Liebfried. “Deere understands the…

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