The career aptitude scam

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There is a brand new scam in the country. This time it is a series of apps and services preying on our youth who are looking for a direction in life. Lately, there has been a surplus of apps and programmes (with websites of stock images of White men and women looking happy) that are being promoted as “AI based aptitude and career counselling”. Not only is the colonial mindset being promoted about success and happiness, but we are eagerly outsourcing some important discussions to nonsense algorithms.

These websites and career counselling centres use buzz words (like AI), upload two minute videos from experts (who have never met the person on the other end of the screen), and then use a survey of open-ended useless questions to figure out what should the student do for the rest of their lives. At the end of the survey is nothing insightful, but an “AI recommended” suggestion on what to do in life. Never mind trying to understand the student,…

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