Sunburn — The morning read of what’s hot in Florida politics — 9.20.21


Good Monday morning.

The Seminole Tribe has released another ad heralding the new Gaming Compact.

For a multimillion-dollar gaming ad campaign, there’s a distinct lack of gaming imagery. There aren’t any playing cards, felted tables or dice. The closest is an aerial shot of the iconic Guitar Hotel at the Seminole Hard Rock in Hollywood.

Compared to the multistate advertising assaults by big-name national sports betting brands, it’s minimalistic.

Gambling itself receives only a passing mention; it doesn’t invoke the arrival of sports betting or the Tribe’s exclusivity on a handful of new casino games. It simply reiterates that the Compact will provide $2.5 billion in revenues to the state.

Instead, the ad focuses on the Tribe itself and the mutually beneficial relationship forged with the state.

It depicts Seminoles from the Brighton and Big Cypress reservations wearing traditional tribal attire, touring the Ah-Tah-Thi-Ki Museum and running…

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