Sunburn — The morning read of what’s hot in Florida politics — 5.3.21


Good Monday morning.

Judging by today’s edition of Sunburn, the Special Session PR blitz has begun.

The Seminole Tribe of Florida is out with a new 60-second ad, aiming to rally support for a new gaming Compact with the state. The ad drops around two weeks before a Special Legislative Session will convene to finalize that agreement.

The new minute long-spot, titled “The Seminole Story,” highlights existing economic benefits from the current gaming structure and argues the new compact will expand those benefits.

“Amid a storm of challenge and loss, this Florida story gave rise to hope and our spirit to persevere,” the ad’s narrator begins.

“The Seminole Tribe of Florida and Hard Rock. One — a global icon for hospitality and entertainment. The other — ‘unconquered’ resilience — surviving extinction and poverty, only to create tens of thousands of jobs, billions in economic impact, and billions more for vital government services….

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