Sproutl, Farfetch for gardeners in the UK bags £6.5M to scale its online marketplace


During the lockdown, there has been a surge in the number of searches for plants and gardening. Google searches related to gardening doubled from May 2020 to May 2021. The UK-based gardening tech startup Sproutl, founded by the former Farfetch team, is designed to make it easy for consumers to shop for horticultural supplies. The marketplace for gardeners aims to open up gardening to a new generation of gardeners.

Now, the company has launched a curated online marketplace celebrating the best brands and businesses in the industry. Also, it bagged €7.6 million (nearly £6.5 million) in a seed funding round.

Expansion plans

The investment round was led by Index Ventures, which has backed Dropbox, Deliveroo, Farfetch, etc. Others including Ada Ventures and C-Suite angel investors from leading global tech companies such as Slack, Airbnb, Farfetch, and Made.com also participated in the round.

Sproutl will use the funds for the launch of its platform and…

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