Sports tourism helps boost Huntsville-Madison County economy


HUNTSVILLE, Ala. — People are flocking to Huntsville to watch sports, and that’s led to a massive boost in the local economy recently. In the last three months alone, sports tourism has produced $10.3 million in economic impact according to the Convention and Visitors Bureau.

“We all knew that sports tourism would lead the way out of the pandemic and I think we’ve all seen that happen already this year,” said Mark McCarter, the Convention Sales Manager of the Convention and Visitors Bureau.

The economic boost has especially been helping local businesses climb out of a pandemic-induced slump.

“The hotels, the restaurants, even the venues. Folks who obviously had this unprecedented and horrible year with the way the tourism industry has been,” Mark said. “That’s been a really gratifying thing for us. Just to see the economic impact. To see people get back to work at hotels and restaurants. And be able to keep those partners thriving.”


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