NEW DELHI, Oct 14 (Reuters) – U.S. Senator Elizabeth Warren called for breaking up Amazon.com Inc (AMZN.O) and Indian retailers demanded a government probe of the company after a Reuters investigation showed the e-commerce giant had copied products and rigged search results in India.
The Reuters report, reviewing thousands of internal Amazon documents, found that the U.S. company ran a systematic campaign of creating knockoffs and manipulating search results to boost its own private brands in India, one of the company’s largest growth markets.
Wednesday’s report showed for the first time that, at least in India, manipulating search results to favour Amazon’s own products, as well as copying other sellers’ goods, were part of a formal strategy at Amazon – and that at least two senior executives had reviewed it.
Linking to the story on Twitter, Warren, a long-time critic of Amazon, said “these documents show what we feared about Amazon’s monopoly…