JACKSONVILLE BEACH, Fla. — It wasn’t an ordinary day on the beach, as the Seawalk Music Festival decorated Jacksonville Beach with friends, family, music and local vendors.
“They’ve got some of the finest food, finest music; it’s a good time,” neighbor Louis Rossi said.
The two-day festival brings in a surplus of people, which is good for businesses like Beachside.
“Festivals are really great for business,” owner Bill Stevens said. “Last month was the best month I ever had. This could be better. Who knows?”
Stevens said just like this weekend, he’ll be open for Orange Crush.
“Why wouldn’t I?” Stevens said. “We’re here to make money. We assume people are going to behave and have a good time. They need stuff to go to the beach with, and we’re here to get it.”
Thousands of people are expected to be in town for Orange Crush, and the Jacksonville Beach police are expected to have extra officers out in the area for it.