Welcome to the weekend, and the Food Tech News round-up!
Air Up uses scent to trick people into drinking more water
UK-based Air Up has developed a bottle that flavors water through scent, and tricks the brain with retronasal smelling technology. The top of the bottle has space to insert a scented pod, which is made from aromas extracted from fruits, plants, and spices. Once the bottle is filled with still or sparkling water, and the desired pod has been selected, the user sips from the silicon straw attachment on top. While drinking the water, air from the pod rises up, and the olfactory center perceives it as taste, rather than just smell.
The scented pods come in flavors like berry, kola, coffee, and cucumber, with a single pod lasting for about 5 liters of water. Air Up products are currently available in Germany, Austria, Swiss, France, Belgium, the UK, and the Netherlands, and the company has plans to continue expanding throughout…