Real estate marketing software provider Luxury Presence raises $25.9M in a Bessemer-led Series B – TechCrunch

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Luxury Presence, a startup selling marketing software to real estate brokerages, announced today it has raised $25.9 million for its Series B round. Bessemer Venture Partners led the round alongside fellow existing investors Toba Capital and Switch Ventures. Dallas Mavericks basketball player Dirk Nowitzki also participated in the round along with other angel investors, making his first-ever institutional investment. 

The Los Angeles-based company, which last raised in January 2020, has amassed a total of $33.3 million since its launch in 2016. Luxury Presence’s product has evolved over this period from a website building tool to a more holistic real estate content management system that now includes a customized home search tool for agents as well as marketing, social media, and lead generation support. 

The company serves 3,700 customers, including individual and multi-agent real estate teams. Its customers are…

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