For more than a year scammers had set up and used a fake Facebook page pretending to be NZME’s Hokonui Breakfast host Luke Howden.
For months the fake scam page had been keeping a low profile, while copying Howden’s posts, including interactions with listeners and photos in a bid to look legitimate.
Then last week the page struck after messaging loyal listeners pretending to be the real radio host, telling them they had won a weekly prize that featured on Howden’s show every Friday.
The scammers also went back through some of Howden’s posts that were more than a year old telling people who had entered a competition that they had won a prize.
They then asked listeners for their bank account details.
Speaking to The New Zealand Herald, Howden, who is a new father, said he…