PeachPay, a one-click checkout startup created by recent college grads, is looking to compete with red-hot startups Bolt and Fast as e-commerce booms

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PeachPay co-founders John Jago, David Mainayar, and Aaryaman Anerao

PeachPay is the newest entrant to the one-click checkout space. It just integrated with WooCommerce, the e-commerce provider for WordPress. WooCommerce also invested in PeachPay’s seed round, which it’s still raising. See more stories on Insider’s business page.

E-commerce adoption accelerated massively in 2020, and it’s not slowing down. But online sellers still face challenges when it comes to converting browsers to buyers.

Often, it’s friction at checkout that keeps online shoppers from ultimately placing an order. Now, there’s a cohort of startups looking to solve that problem for online merchants.

PeachPay, which launched in January, is one of the newest entrants offering one-click checkouts for merchants. The startup just inked a partnership with WooCommerce, the e-commerce provider for WordPress-powered sites. Both WooCommerce and WordPress are owned by parent company Automattic, which was last valued at $3 billion in 2019.

WooCommerce is also investing in PeachPay, participating in its $1.5 million seed round that is currently being raised and is about 30% filled.

PeachPay cofounder and chief growth officer David Mainayar likened the current buzz around one-click checkout to the buy now, pay later industry, which saw massive growth in 2020. And operating in an up-and-coming segment doesn’t hurt when it comes time to fundraise.

As it grows, PeachPay will also compete with more-established startups like Bolt and Fast, which also have integrations on the WooCommerce platform.

“It feels like one-click checkout is having its time in the sun or beginning to,” Mainayar said, “so, that’s helped tremendously.”

PeachPay was founded by by three recent college grads

Mainayar, who graduated from UC Berkeley in 2020, met cofounder and CEO Aaryaman Anerao while interning at Kiwi Campus, a food delivery robotics startup that was part of UC Berkeley’s startup accelerator, Skydeck. They brought in cofounder and CTO John Jago, one of Anerao’s classmates from the University of Iowa, where they both graduated in 2020.

Each bringing their