Data-backed strategies will keep a prospective buyer locked on your listing.
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When we started producing real-estate videos in 2012, the data showed us that people would happily sit through a 3 to 4-minute real-estate video. The concept of a video tour was new and prospective buyers and nosey neighbors apparently had a more robust attention span back then.
That’s not the case anymore.
We’ve now produced over 1500 real-estate videos. Now we can look at the current data and get a very clear understanding of how long people are sitting through…