Marc Lore, Gary Vee, early into tech winners, share a new investment


Marc Lore, left, and Gary Vaynerchuk

Scott Mlyn | CNBC; Prince Williams | Getty Images

The pandemic forced more companies to migrate sales online and data analysis to the cloud, where they can tap computing resources without having to worry about managing infrastructure in their own data centers. The accelerated adoption of cloud services has attracted interest from investors who want to get in early on tech trends they expect will continue to grow in significance in a post-pandemic, increasingly digital, world.

Marc Lore and Gary Vaynerchuk are among the investors in a $10 million round of seed funding for data processing platform Tracer, which focuses on optimizing advertising and marketing spend for corporations, and was incubated and used as an in-house product for Vaynerchuk’s media company VaynerMedia.

Vaynerchuk is known for his early bets on companies like TwitterUberSnap and Coinbase. Equally significant is the backing of serial entrepreneur…

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