Startups aimed at reducing household waste have previously lacked the kind of mass consumer backing and potential for scale that investors like to see. That’s changing now.
Why it matters: Consumers produce waste — plastics, packaging and food — at nearly every moment of the day, from the bag that holds new bed sheets to the sugar packets with a dinner espresso.
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Most plastics, produced from fossil fuels, aren’t recycled and don’t decompose. Organic waste in landfills releases methane, a potent greenhouse gas that warms the atmosphere more than 80 times as much as carbon dioxide.
The big picture: The pandemic has led to more household trash, but also more consumer awareness of their contributions to the world’s trash problem.
Startups like Zero Grocery and Blueland, which provide food and home goods in returnable or reusable containers, have benefited.
Zero Grocery’s 2020…