Lovesac opens new showroom, launches new technology – St George News


ST. GEORGE — Lovesac, the home furnishing brand known for its ‘Sactionals – The World’s Most Adaptable Couch,’ has transferred its world headquarters to St. George.

Shawn Nelson, founder and CEO of Lovesac, celebrates the grand opening with David Underwood, vice president of product development, St. George, Utah, Oct. 30, 2021 | Photo by Stephanie DeGraw, St. George News

The innovative company recently opened its newest showroom at The Foundry, an office park featuring designers and other home store offices.

“It’s a really special location. It’s more of a design district,” Shawn Nelson, founder and CEO, said. “Most of our stores are in a mall. This is the first of its kind, sort of a little design district. It’s frequented more by home designers and interior designers. Then to have the benefit of our product development team upstairs in these offices, where…

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