BASINGSTOKE, England–(BUSINESS WIRE)–A new Juniper Research study has found global operator-led mobile messaging revenue will increase from $87 billion in 2020 to $88 billion in 2025. However, the report found that SMS messaging, a long-established revenue source for operators, will fall from $66 billion in 2020 to $61 billion by 2025; owing to declining P2P traffic.
In response, the new research, Mobile Messaging: Future Outlook, Strategic Recommendations & Market Forecasts 2021-2025, predicts operators will need to accelerate investment into rich media technologies to offset the loss of SMS revenue over the next 5 years. It urges operators to capitalise on premium pricing and advanced anti-fraud standards over these messaging channels to accomplish this. The report assessed operator messaging services, including MMS, RCS, and SMS.
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Rich Media Becomes…