Juniper Research: Embedded Finance Market Value to Exceed $138 Billion in 2026, as APIs Intensify Fintech Competitive Landscape | Business

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BASINGSTOKE, England–(BUSINESS WIRE)–Jul 20, 2021–

A new study from Juniper Research has found that the value of the embedded finance market will exceed $138 billion in 2026, from just $43 billion in 2021. Embedded finance occurs when financial services are embedded within non-traditional financial services areas, such as banking services within a ridesharing app, or insurance services within an eCommerce checkout process. The market value includes insurance premiums, transaction revenue and licencing costs.

The research identified that this extraordinary growth of over 215% will be driven by the increasing availability of APIs from financial services vendors. It predicts that the easy integration of these APIs will lower the barriers to entry for financial services and create a significant new revenue opportunity for…

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