Jack White’s Third Man Records Appears to Be Behind Something Called “Absurd Scam Records”

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Is TMR opening a new shop in London, UK?

Published Aug 06, 2021

There’s a new music company in town. Something called Absurd Scam Records is launching in London, UK’s Soho neighbourhood, and it appears that Jack White’s Third Man Records is behind the whole thing.

The company launched an Instagram account back in March, and since then they’ve been posting a wacky mix of nonsensical memes and engagement bait. There have also been various Easter eggs hinting at Third Man Records: several photos advertise “Swank’s Muscle Tee Emporium” (likely referring to TMR co-founder Ben Swank), and an image of a milk carton features a tweaked version of the Third Man logo.

Meanwhile, Jack White fans in the UK have been getting invites in the mail. Reddit user u/Rollie_Lover posted an image of an invitation to a store launch on September 25. It says that this is the “Grand Opening of our newest brick-and-mortar shop” and features a globe…

Read full article at exclaim.ca