Italy’s Enel enters Australia’s crowded retail power market

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A logo of Italian multinational energy company Enel is seen at the Milan headquarters, Italy, February 5, 2020. REUTERS/Flavio Lo Scalzo/File Photo

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MELBOURNE, Dec 6 (Reuters) – Italy’s Enel Group (ENEI.MI) on Monday said it would start selling power to Australian businesses, vying against oil giant Royal Dutch Shell (RDSa.L) and Australia’s dominant electricity retailers.

Enel said it won a retail energy license from the Australian Energy Regulator to enter the National Energy Market, where it will be competing with Shell, which acquired the country’s biggest power retailer to businesses two years ago.

The country’s other major power retailers include AGL Energy (AGL.AX), Origin Energy (ORG.AX), while top telecoms firm Telstra Corp (TLS.AX) is also making inroads.

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