Instagram on Tuesday (Aug. 3) unveiled a hub within the social media platform that will show both organic and paid posts from similar businesses, with the aim of spurring creativity among its business users.
The company has also added new features to Insights, including a calendar that allows business owners to chart their performance over specific time periods, and doubling the time available for metrics from 30 to 60 days.
The new hub is accessible to all business accounts on the platform through Instagram’s Professional Dashboard. Content in the hub will be reviewed and refreshed daily to deliver updated posts to businesses when they access their accounts.
Instagram began testing a new feature last month that will let users promote other people’s content by allowing account holders to add a “reshare” button at the top of their stories, posts and videos. This label will allow…