Hy-Vee Adopts New Receipt Marketing Technology

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Hy-Vee Inc. has chosen flexEngage to deploy its receipt marketing technology across all of the Midwestern grocer’s stores. The provider of dynamic receipt and transactional communications will enable Hy-Vee to personalize, monetize and manage all of the marketing content on in-store receipts and e-commerce order notifications. 

In conjunction with the grocer’s current content providers such as Quotient, flexEngage will place targeted marketing content and manufacturer offers to shoppers on Hy-Vee receipts, opening up the opportunity to personalize a critically relevant marketing channel.

Hy-Vee recently beefed up its digital media partnership with Quotient to deliver off-site media services and experiences, digital promotions, measurement, and granular targeting through the new Hy-Vee Digital Media Network. 

“We are excited to partner with flexEngage because of their flexibility and robust receipt marketing platform. We believe they provide our…

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