Hy-Vee Inc. has chosen flexEngage to deploy its receipt marketing technology across all of the Midwestern grocer’s stores. The provider of dynamic receipt and transactional communications will enable Hy-Vee to personalize, monetize and manage all of the marketing content on in-store receipts and e-commerce order notifications.
In conjunction with the grocer’s current content providers such as Quotient, flexEngage will place targeted marketing content and manufacturer offers to shoppers on Hy-Vee receipts, opening up the opportunity to personalize a critically relevant marketing channel.
Hy-Vee recently beefed up its digital media partnership with Quotient to deliver off-site media services and experiences, digital promotions, measurement, and granular targeting through the new Hy-Vee Digital Media Network.
“We are excited to partner with flexEngage because of their flexibility and robust receipt marketing platform. We believe they provide our…