How Tobii is expanding eye tracking into new markets


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Tobii built its name over the past 20 years by making eye-tracking technology for healthcare, behavior research, gaming, and virtual reality and augmented reality. But now it’s expanding into the market for automotive systems that track drivers.

This kind of Driver Monitoring System can do things like monitor a driver’s alertness or. Part of this is the work of Anand Srivatsa, who spent 15 years at Intel before joining in July 2019 as the CEO of the Tobii Tech division. I interviewed Srivatsa recently to talk about the changes as Tobii and its move into automotive.

The overall company, Tobii Group, has three divisions. It is spinning off its Dynavox medical division on the Stockholm NASDAQ public market, and Srivatsa will be the CEO of the remaining two combined divisions, Tobii Tech and Tobii Pro. The latter does eye tracking to understand human behavior…

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