How To Jump-Start Your Imagination Through Business Games

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In 2007 Brian Chesky and Joe Gebbia moved to San Francisco. Without a job they struggled to pay their rent. When a local industrial design conference brought visitors into town, they saw an opportunity for some quick cash. Equipped with a few airbeds they launched “Air Bed and Breakfast.” Charging $80 a night, Chesky and Gebbia welcomed the first guests to what eventually became Airbnb.

It was by no means plain sailing from here. Airbnb’s founding story is one of hustle and set-backs. No different from other start-ups. At the time the idea that millions of people would book accommodation on a marketplace seemed rather preposterous. So, the challenges were expected. After all, Chesky, Gebbia, and Nathan Blecharczyk—who joined the team as the third co-founder—dreamed up a world that did not exist then. To be able to come up with this,…

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