How Did Delta 5’s ‘Mind Your Own Business’ End Up in an Apple Ad?


It’s safe to assume that the mouths of wizening hipsters across the country dropped open with astonishment when they heard “Mind Your Own Business,” a relatively obscure, 40-year-old song by short-lived British post-punk quintet Delta 5, blasting from their TVs when a new Apple ad aired during the NBA play-ins.

The song was the first single by Delta 5, which grew out of the late ‘70s Leeds University art-school scene that spawned post-punk luminaries like Gang of Four and the Mekons. Unusually, the group had two bassists, and the song is built around a driving beat, throbbing bassline (oddly reminiscent of the Slits’ cover of “Heard It Through the Grapevine,” released around the same time), stabs of grating, Gang of Four-like guitar and chanted, in-your-face vocals. The group achieved some indie acclaim in the U.K. and U.S., but split in 1981 after a lukewarm response to its debut album, “See the Whirl.”

However, the song and…

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