The garage door industry is alive and well in 2020, despite economic downturn in many sectors due to the global COVID-19 pandemic. Reasons for this continued stability are legion, but there are many that deserve analysis and introspection in order to capitalize on the market opportunities that abound. While a large percentage of the global (and even North American) garage door industry and market is taken up by commercial garage door consumers, there is also a significant amount of demand for installation, maintenance, and repair companies for residential homeowners.
For example, businesses that focus on garage door replacement in Pittsburgh to garage door repair in Chestermere may spend much time focusing on the residential needs of clients in the local area. Manufacturers, on the other hand, may hang their proverbial hat on the business that comes from commercial industries like:
- consumer industries (shopping malls, retail outlets, etc.)
- hospitality services (hotels, resorts, etc.)
- healthcare providers (hospitals, urgent care centers, etc.)
- warehouses (manufacturers, mills, etc.)
A full analysis of the garage door market and industry in the US and Canada therefore requires a look into both residential and commercial parts of the overall garage door scene.
A Focus on Money and Savings
Regardless of the sector in which a consumer functions, one of the top concerns is always pricing. Affordability is a key component of providing garage doors to commercial and residential consumers, with materials that are inexpensive and require shorter working hours to install and repair being in vogue. While the commercial sector has largely continued to favor metallic materials like aluminum and steel, the residential sector has moved on to more insulative, synthetic materials like:
Additionally, the material that is used, as well treatments and other techniques, can be more desirable for consumers if they provide enough insulation to be truly energy efficient. Not only does this mesh with the global push against climate change and the urgent need to reduce emissions, but it also saves money in the long run by cutting back on the client’s energy bills.
Different Styles for Different Needs
Another reason for the continued growth of the garage door industry and market is its ability to adapt to changing trends and consumer needs. While affordability and security are common to all generations of garage door purchasers, along with issues like durability or longevity of the material from which the door is made, stylistic trends can change seemingly on a whim.
For example, garage door styles include:
- overhead, rolling doors
- segmented doors
- panel-section doors
- doors with glass windows to allow natural light
- security grilles or shutters (used in many malls and shopping centers, for example)
- electronic doors
Depending on the consumers’ specific needs, they might opt for one version over another. Windows are popular in some residential areas because they allow for natural light, and many garages are becoming de facto workout rooms, workshops, and even “man-cave” or “she-shed” recreational areas. Thus, there is more of a need for visibility and a natural feel, like an extended room of the house.
On the other hand, commercial garage doors tend not to have windows out of security concerns. When the consumer has thousands and possibly millions of dollars of products stored behind the garage door, security becomes a significant concern and they are less likely to want windows through which potential thieves can see the goods.
There are many movers and shakers in the garage door manufacturing industry, and investors as well as current business owners in garage installation and repair businesses could stand to court these opportunities. Right now, the market is largely held by Sanwa Holdings Corp., but this has much to do with China’s continuing development and may not affect US and Canada companies all that much.
Key garage door manufacturers in the US and Canada include:
- CHI Overhead Doors
- Blanca Canada, Inc.
- Barr Commercial Door
- Wayne Dalton
When choosing to enter or invest in the industry, or to continue to grow your business by expanding your offerings, it is important to research the technologies employed by each manufacturer. For example, Barr Commercial Door may be a good choice if you are focusing your business on commercial clients. Wayne Dalton, on the other hand, has a color matching technology system that might be the perfect fit for residential customers looking to add flair to their homes.
Regardless of the sector in which your business is poised, the garage door market and industry’s outlook is looking good in the near future.