From beard oil to botanicals, Salem business owner expands into clothing


Aaron Naden has been growing his businesses in the Reed Opera House since first opening Bearded Oregon in March 2020. Now, he’s expanded into men’s clothing and an apothecary that offers skincare and other beauty products.

Aaron Naden stands in front of button-down shirts in his new store Capitol Menswear. (Saphara Harrell/Salem Reporter)

When Aaron Naden got married last year, three guys showed up to his wedding in the same Hawaiian shirt from Target.

“That’s the struggle in Salem,” Naden said, referring to the dearth of men’s clothing stores.

A month and a half ago, Naden opened Capitol Menswear to alleviate that struggle.

He said the store sells casual menswear. There are sweatshirts and graphic tees alongside button downs and products from his Bearded Oregon line in the former salon.

“So, it’s not going to be like dressy-type things. It’s more like you can wear it to a wedding but you can also wear it out on the town just…

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