Electric vehicle start-up Lucid unveils Air sedan to take on Tesla

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The Lucid Air sedan, which is expected to go into production next year at a plant being constructed in Arizona.

Lucid

Electric vehicle start-up Lucid is touting its all-electric Air sedan as a more efficient, faster and spacious vehicle than the Tesla Model S, a car the company’s CEO Peter Rawlinson helped develop.

“What we’ve got is a breakthrough in electric cars,”  he told media ahead of the Air’s unveiling on Wednesday. “That’s not just due to batteries, it’s due to a whole host of big picture thinking that’s added up.”

Rawlinson, who was the Model S chief engineer and vice president of engineering at Tesla from 2009 to 2012, claims the high-end version of the Air is 17% more energy efficient than Tesla models, allowing for more range with fewer cells. 

The Air heavily resembles the prototype models and a concept of the car, which Lucid previously unveiled in 2016. The company made small changes to the exterior since, including larger side mirrors to meet regulations, as well as curved screens in the interior.

Exterior of the Lucid Air sedan, which debuted Sept. 9, 2020 as the company’s first production vehicle.

Lucid

The car is estimated to achieve an EPA-rated range of 517 miles on a single charge, according to third party testing. That easily tops Tesla’s industry-leading 402 miles with a version of the Model S. It also can achieve a quarter mile in 9.9 seconds, according to Rawlinson. Tesla’s fastest vehicle reportedly takes 10.4 seconds.

“This has never been done before,” Rawlinson said. “An electric car which has got 500-mile range and is the fastest thing on the planet.”

The company says the car, thanks to a 900-volt architecture, can charge 300 miles in 20 minutes. Its highest charging rate is 2 miles per minute, according to Lucid. 

Starting pricing for the Air will range from about $80,000 for a base model to $169,000 for a limited-volume “Dream Edition.”

The company plans to sell a Grand Touring version of the Air with a 517-mile range for $139,000, and a Touring version of the sedan with a 406-mile range for $95,000.

The performance and range of the vehicle varies by price. Top-end models offer up to 1,080 horsepower. Lucid plans to make the Air in black, white and gold. 

The higher priced vehicles are expected to go on sale in the second quarter of next year, followed by lower priced models in the fourth quarter and into 2022.

Lucid says a big differentiator for any version of the Air is its interior. The Air offers the space of a large sedan in a midsize car, according to Derek Jenkins, vice president of design at Lucid. “This is where the marvel of Lucid packaging and our space content is quite incredible,” he said.

Interior of the Lucid Air sedan.

Lucid

The vehicle features a “floating” driver information screen behind the steering wheel as well as an angled control touchscreen in the lower center of the dash. 

The company says the Lucid Air “frunk” can fit as much cargo as four of any competitor’s.

Rawlinson expects the Air to be the catalyst for a lineup of future all-electric vehicles, including an SUV starting production in early 2023 and more affordable vehicles down the line. On Wednesday night, the company shared images of its SUV, dubbed the “Gravity,” still in development. It did not discuss specifications for the SUV, however.

Lucid Motors SUV

Lucid Motors

Executives also revealed that Lucid is developing an “ESS” product line of stationary energy storage systems for home, business and grid-scale use. The strategy is reminiscent of Tesla’s, minus the SolarCity acquisition and entry into photovoltaics. 

But unlike Tesla, Lucid is not building or managing its own electric vehicle charging infrastructure at this time. Instead, the company has  partnered with Electrify America. Early customers who buy the Lucid Air will get 3 years of free charging at Electrify America stations, the company said.

The Air is expected to begin production early next year at its plant, which is still under construction in Casa Grande, Arizona, southeast of Phoenix. Production was scheduled to begin late this year but was delayed by the coronavirus pandemic

The $700 million facility, including $300 million for the first phase of production, is expected to have an initial vehicle production capacity of 34,000 units, which Rawlinson believes will grow to a maximum capacity of 400,000 units toward the end of the decade.

Lucid is among several electric vehicle start-ups and “traditional” automakers attempting to compete with Tesla.

Lucid was founded in 2007 as Atieva, a name it now uses for its engineering and tech arm that supplies batteries to electric racing circuit Formula E. The company first focused on electric battery technology before changing its name and shifting to an electric-vehicle manufacturer in 2016, three years after Rawlinson joined the company to lead its technology development.

The Lucid Air sedan is the company’s first production vehicle.

Lucid,

A Global Asset Management Seoul Korea Magazine

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