Economy adds 431K jobs in March. Will Florida see more tourists?

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JACKSONVILLE, Fla. – The US unemployment rate dropped to 3.6% in March, and with more people working, Don Wiggins, the CEO of Heritage Capitol Group, predicts this will boost tourism rates in the Sunshine State.

“The tourism is definitely going to make a comeback — it already has made a comeback,” said Wiggins.

Right now, there’s an uptick in air travel.

According to the Transportation Security Administration, the strongest travel demand is for domestic and short-haul international trips.

Fluctuating fuel prices is making airfare more expensive.

Wiggins believes this will draw in tourism locally.

“That’s going to limit how far they’re willing to travel. So, I think you’re going to see more people stay closer to home just because of that,” said Wiggins.

In 2021, Visit Jacksonville, the city’s public-private tourism marketing agency, reported a strong return of tourism.

The agency reported more than 164,167 hotel bookings through the city.

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