Despite seasonal hiring challenges, business owners have high hopes on the Jersey Shore

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SEASIDE HEIGHTS, N.J. – New York City and New Jersey beaches open this weekend for the unofficial start of summer. 

CBS2’s Leah Mishkin went to Seaside Heights to see how businesses along the shore are gearing up for the holiday weekend. 

Last year shore towns were struggling to find seasonal employees and that impacted some of their bottom lines because they had to shorten their days.

The owner of Kohr’s Original Custard Stores Gregory Kohr says hiring for this summer has been better, but it’s still a challenge.

“It’s everybody that I talk to. Everyone is having a problem. I don’t know really what the cause is. Before I attributed to all the unemployment that they were getting, the extra $300. I can stay home and I’ll make more money,” Kohr said. 

Last summer, he was down about 10% in profits compared to pre-pandemic numbers. They had to shorten days since there was a struggle to find seasonal employees. 

Despite hiring, Kohr is…

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