A company by the name of Plant A Tree Co. has claimed that it was the mastermind behind the ‘we’ll plant one tree for every pet pic’ trend, but they may not be everything they say they are. Oh, how the plot thickens.
In a recent Instagram post, Plant A Tree Co. has raised its hand to say that it was the company that promised to plant all those trees in exchange for cute pictures of your pet.
It claims that 10 minutes after creating the ‘Add Yours’ sticker on Instagram, it deleted it, but Instagram kept up the domino effect, leading the post to gain more and more worldwide popularity.
This would explain why the feature doesn’t tell you who created it, leaving many people around the globe confused as to who was offering to plant these trees.
“We posted the new ‘Add Yours’ story as a fun tree planting campaign where we can show off our awesome pets!” the company wrote.
“We immediately realised the post would…