Garage doors are often thought about as residential products meant to house personal vehicles. However, a significant portion of the garage door market across the world, and in the United States and Canada specifically, is taken up by commercial consumers. Industries that range from hospitality services to food preparation companies to manufacturers use garage doors, often in bulk. For example, some of the common consumers of commercial garage doors include:
- shopping centers, malls, and retail outlets
Basically, any organization that requires either frequent bulk deliveries or frequent bulk shipping may need to invest in at least one garage door as an effective portal for large delivery trucks. Moreover, the commercial garage door market continues to thrive even amid coronavirus as land developers and investors are taking advantage of opportunities to find profit in building additional stores and large-scale buildings.
A Look at Garage Doors in Settings
Unsurprisingly, demand in a commercial sector is vastly different from demand in a residential setting. While homeowners may place a high emphasis on beautification standards or customizability, commercial consumers tend to have more practical concerns. Both types of consumer, however, are interested in affordability and security, which means that both of those areas contain opportunities for savvy garage door company owners.
In this commercial world, consumers aim for high-performance garage doors, as outlined by the Door and Access Systems Manufacturers Association International (DASMA). For the most part, commercial garage doors are made out of metallic materials, including the two most popular:
Why metals? Primarily, it is because metal doors are often sturdier than other types of garage doors and are resistant to tampering. It is more difficult to break into a metal door (or chop a hole in it, for example) than it is to break into a vinyl or fiberglass door. Since commercial entities usually have high quantities of assets to protect, this is a primary concern.
Additional Options for Garage Door Security
There are several qualities that can help a garage door installation or repair business sell commercial garage doors based on their security potential. As high-performance doors, a commercial garage door needs to be wind-resistant, for example. Garage door security can also include elements like:
- electronic locks with changing codes
- floor locks for overhead/rolling doors
- motion sensors
- security camera attachments and mounts
A Brief Look at Aesthetic Choices for Commercial Garage Doors
Though the appearance of a garage door is not necessarily the top priority for most commercial consumers, especially if the door is meant mainly for the receiving or shipment of deliveries, it is still an important aspect of the garage door. Many businesses may want their garage door to match the color of their building. This means that garage door companies may need to invest time and money into color matching software or access to such software to meet demand.
Other aesthetic choices may not be the same as those for residential consumers. For example, it is often the case that commercial entities do not want windows or slit openings in their garage doors. While residential consumers have been moving toward glass windows for natural light, commercial entities would not want to have easily breakable sections of the garage door. Nor would they want to have a window by which potential intruders could see the wares inside the building.
Types of Commercial Garage Doors
There are several types of commercial garage doors that can meet different clients’ various needs. Overhead, rolling doors are one of the most common types, but consumers also go in for:
- security grilles (particularly for individual shops in shopping centers)
- security shutters (similar to overhead rolling doors, but thicker)
- panel doors (containing aluminum or even glass in some cases)
- sectional doors
The commercial garage door market is variegated and flexible, with plenty of niches for new and upcoming businesses and entrepreneurs. Even amidst the coronavirus pandemic, it has experienced steady growth and looks as if it will be a good investment in the future.