ByteDance is building a new BytePlus division to sell the systems underpinning TikTok's wild success to other companies

0
6

TikTok has grown exponentially and is estimated to have more than a billion users worldwide.

ByteDance’s new division, BytePlus, is set to sell the tech underpinning TikTok and its other apps. ByteDance’s Singapore office is believed to be in the final stages of hiring a BytePlus sales team. The news could concern those already worried about the reach of ByteDance’s tech through TikTok. See more stories on Insider’s business page.

TikTok’s parent company, ByteDance, is preparing to sell the tech underpinning its wildly popular video app as business-to-business products, and is hiring to do it.

BytePlus, the newly launched arm of the company, offers products such as visual effects based on ByteDance’s expertise in computer vision, machine-translation tools, and a recommender system that looks to be a version of the one that powers TikTok, its Chinese sister app Douyin, and the news aggregator Toutiao.

Insider understands that hiring for sales positions in Singapore is at an advanced stage ahead of entry into the market later this year.

Since ByteDance’s founding in March 2012, the company, which has headquarters in Beijing, has undergone exceptional growth thanks to the technology underpinning its most popular apps, which is largely developed by engineering teams in China.

BytePlus appears to be a Westernized version of Volcengine, ByteDance’s Chinese-facing version of the B2B underlying tech offering.

The tech expert Rui Ma said the process is similar to Amazon, which “also insists that products are developed in a modularized fashion.”

“We can look forward to more such initiatives from ByteDance as they continue to execute on the strategy of productizing internal tools and products,” Ma added.

“This is the first time a Chinese company is trying to do this data-analytical business,” said Jian Lin of the University of Groningen, who has studied TikTok and ByteDance.

“By doing this, ByteDance wants to establish its infrastructural power on the global internet. It’s a very ambitious move,” Lin added.

Among the existing case studies on the BytePlus website,