Xiaomi, the Chinese smartphone maker, is known for slapping its brand on all sorts of different products — regardless of whether they link to its core smartphone business or not. That includes things like smart bulbs, escooters and even suitcases.
But now the company has announced it’s going a step further, with the promise that the first Xiaomi electric car will launch in the first half of 2024. Yes, really. It sounds like an absolutely bonkers idea, but is it?
We’ve all heard about how Apple is another company that’s hoping to make its way into the electric car business. However, the fabled Apple Car has reportedly been in development since at least 2014, and Apple has reportedly had issues trying to make that project a reality.
Whether it’s a loss of key executives, issues finding an automotive partner to aid production or the actual difficulties of switching from phones and computers to a moving car that may, or may not, be completely…