Fitness Technology Company FORM launches First-of-its-kind Guided Workouts Powered by the FORM Smart Swim Goggles


VANCOUVER, British Columbia–()–FORM, the direct-to-consumer fitness technology company behind the FORM Smart Swim Goggles, today announces the launch of a new Workouts feature. The new Workouts feature guides swimmers through engaging and motivating workouts in real-time using the FORM goggles’ augmented reality display. Available immediately, this game-changing Workouts experience, featuring an ever-growing library of workouts, is available via an annual or monthly membership purchase.

Providing guided workouts to swimmers of all abilities is a massive next step in the evolution of the FORM Swim Experience,” said Dan Eisenhardt, Founder and CEO of FORM. “Millions of swimmers go to the pool every week to swim without a team or a structured workout. We are fundamentally changing this. There is nothing like this in the market and we’re incredibly excited to make swimming so much more engaging and motivating.”


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