How Real Estate Agents Can Benefit From The Metaverse


BY DANIEL HOUSTON, originally published on Inman.

In recent years, James Harris says he’s become increasingly fascinated by cryptocurrency technology — and the virtual worlds it has inspired.

Now, Harris, one of the stars of the reality TV series Million Dollar Listing Los Angeles, is one of a small but growing group of luxury real estate brokers making an early play in the world of metaverse real estate. In these metaverses, digital “land” can be bought, sold and developed entirely within a virtual world.

“You want to be part of something new,” Harris, a luxury broker at The Agency, told Inman. “You want to be part of something that’s revolutionary. And this is revolutionary. We’re in this so early right now.”

Harris and other brokers Inman spoke with for this story warn that this is not a space for agents to jump into carelessly. Scams and opportunities to make underinformed investment decisions…

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