Changpeng Zhao, CEO of Binance, speaks during a TV interview in Tokyo, Japan, on Thursday, Jan. 11, 2018.Akio Kon | Bloomberg | Getty Images
LONDON — Cryptocurrency exchange Binance on Tuesday revealed plans to introduce its own marketplace where users can create, buy and sell digital collector’s items known as NFTs.
NFTs, or non-fungible tokens, are a type of digital asset. They’re designed to represent ownership of rare virtual items — that could be anything from works of art to sports trading cards like those sold on the popular online basketball collectibles platform NBA Top Shot.
Total sales of these tokens soared to more than $2 billion in the first quarter, according to NonFungible.com, a website that tracks data on NFTs. And that figure doesn’t even account for the record-breaking $69 million NFT sold by digital artist Mike Winkelmann (AKA Beeple) at Christie’s in March.
Binance, which is the world’s largest crypto exchange by trading volumes, said its platform would operate two markets: A premium venue for top auctions and exhibitions and a standard trading market that anyone can use to mint new tokens.
The premium segment would take a 10% cut from the proceeds of major auctions, Binance said, with 90% going to artists. The day-to-day trading market will charge a 1% “processing fee,” while creators “will continuously receive 1% royalty,” according to Binance.
Binance’s NFT feature is set to debut in June. The company has launched a lander page for now which will let artists contact the firm about potential partnerships.
“Our aim is to provide the largest NFT trading platform in the world with the best minting, buying and exchanging experience, by leveraging the fastest and cheapest solutions powered by Binance blockchain infrastructure and community,” said Helen Hai, head of Binance’s NFT project.
The move marks a challenge to Gemini, the crypto exchange founded by Tyler and Cameron Winklevoss. Gemini operates its own NFT marketplace called Nifty Gateway, which has hosted auctions from big names like Eminem and Grimes. It would also open up a new revenue stream for Binance, which has benefited considerably from the surging interest in bitcoin and other digital currencies.
Coinbase, the largest