Big Tech Dives into Healthcare With Google Parent Alphabet at the Forefront

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The market for wearable technology has grown a lot in the last ten years, with fitness and health tracking features being the main USP of most such devices in the market.

Google’s 2021 acquisition of Fitbit for over $2 billion was their entry into the wearables market. Since then, the Pixel Watch has also entered the ring, with revolutionary new features.

Aside from the basic features like counting steps taken or calories burned, there are also new technologies being introduced like a sensor that can detect irregularities in the wearer’s pulse.

This sensor has recently received FDA approval, The Economist reports. Google’s Pixel phone cameras can detect heart blood oxygen levels using image processing and their smart home devices can monitor sleep patterns by listening to snoring.

Apple is another strong player in this arena, with their whole arsenal of fitness and health tracking features on the Apple Watch and iPhone.

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