ASIAN REAL ESTATE ASSOCIATION OF AMERICA LAUNCHES CAMPAIGN TO SHOWCASE DIVERSE HOUSING NEEDS OF VARIOUS AAPI COMMUNITIES

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The Asian Real Estate Association of America (AREAA), a national nonprofit trade organization focused on improving the homeownership rates of the Asian American and Pacific Islanders (AAPI), has launched its “More Than One” video series to showcase diversity and the impact of homeownership on various groups within the AAPI community.

AREAA will release six videos through August, all hosted by AREAA President Amy Kong and focused on how cultural norms of those from Hong Kong, Korea, Japan, Cambodia, Vietnam and the Philippines impact the housing decisions of immigrants and their families. The series is sponsored by ERA® Real Estate, a global leader in the residential real estate industry with a presence in 34 countries outside of the U.S.

“AREAA is made of up of real estate professionals from 51 nationalities who speak more than 26 individual languages. Too often, we are lumped together as ‘Asian’ and there is a lack of understanding of how…

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