AAPLiPhone 12 Pro MaxTodd Haselton | CNBC
Apple released iOS 14.5, its big new software update for iPhones, on Monday.
The update adds a lot of new features, like updates to Siri, Podcasts, Apple News and support for the latest game console controllers.
But the one that’s been grabbing headlines is Apple’s new privacy change that gives users more transparency and control over apps that want to track them for advertising. Facebook in particular has been worried about the privacy change as it could limit its ability to effectively target ads to iPhone users.
There are lots of other features, though. Here’s an overview of what’s new in iOS 14.5.
Apps have a harder time tracking you
IOS 14.5 includes the App Tracking Transparency framework, which is expected to have major implications for the way mobile advertising has traditionally operated.
You’ll see a popup when you open an app that wants to access that your unique device ID for advertisers. That pop-up will ask if you want to be tracked and will show why the app wants you to opt-in. For instance, an app might say you’ll get a better ad experience if you allow tracking.
Many companies that rely on online advertising have said the privacy change will reduce the effectiveness and profitability of targeted ads. Facebook has waged a campaign against the change and appears set to lose revenue as a result of it. But it’s not clear just how much. Analysts at MKM Partners said they believed in the second half of last year that Apple’s changes would have more impact, but as of last week expected a “fairly fleeting and minimal fundamental impact on the ecosystem.”
Apple Watch can unlock your iPhone when you’re wearing a maskUnlocking my iPhone with my Apple Watch using iOS 14.5.Todd Haselton | CNBC
Apple added this feature since its latest phones rely on Face ID, which doesn’t work when you have a mask on. Now, you can set up your Apple Watch to unlock your iPhone when you’re wearing a mask. Here’s how to set it up:
Open Settings on your iPhone.Tap Face ID & Passcode.Enter in