Apple Music’s three-month free trial for new users has been a long-standing offer for years now. However, recently the Cupertino based company has reduced that down to one month in some countries, including the U.S., Canada, Australia, Japan, and the U.K. among others.
Spotify also offers a one-month free trial for its premium tier. However, in the U.S. and some other countries, Spotify runs limited two-month trial campaigns, and paying for Premium through PayPal can get you three months free.
The main reason behind this change in policy is largely because Apple Music is now the second most used music streaming service. They already have a lot of customers who can convince more people to join. So no need for three months on-boarding.
Moreover, with the current problems plaguing Spotify, Apple Music is expected to become the number one player in the music streaming industry. This means they are going to have a huge influx of new users. And if many of…