Apple chip woes will end, but US-China supply chain war just starting

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The semiconductor chip shortage is old news, but when the second-largest public company in the history of the U.S. stock market says it just left $6 billion in potential sales on the table as a result of limited chip supply — as Apple just did — it reinforces why the U.S. economy needs to rethink how it sources its semiconducting technology so that doesn’t happen again. This short-term supply chain phenomenon will pass, but tech executives and policy advisors say the future may be one of even larger, longer-term supply chain shocks. A shift from decades during which the largest companies benefitted from a manufacturing model in which “designed in California” and “assembled in Asia” was king needs to occur to shore up the supply of key components.

From $2 trillion Apple to $1 billion lidar sensing technology marker Ouster, the supply chain policy of industry and government needs to change.

Mark Frichtl, co-founder and chief technology officer at…

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