AB InBev, Werner Enterprises to test Embark driverless truck technology


Embark technology brings driverless systems to trucks made by major manufacturers.Embark

Embark, a start-up developing driverless truck technology, is partnering with Anheuser-Busch InBev, Werner Enterprises and other major shippers and cargo haulers to make sure that autonomous systems work within the growing ground freight industry.

The start-up’s development partners get early access to the company’s software and services, according to Embark CEO and co-founder Alex Rodrigues. Embark will soak up the logistics giants’ operational expertise, and prioritize developing features requested by their companies and drivers.

When Embark started around 2016, it set out to develop fully autonomous trucks that it might sell one day, or use to create a driverless cargo-hauling service of its own.

Now, Embark employs about 120 full-time employees and has raised at least $117 million in venture funding from investors including Tiger Global, Sequoia, DCVC and Y Combinator.

It has used some of that money to build a “reference architecture fleet” of 16 autonomous trucks. Embark owns and operates these with human safety drivers onboard where required by state laws, and uses some trucks to move refrigerated and dry goods for paying clients.

23-year-old Embark CEO and co-founder Alex Rodrigues

While Rodrigues declined to discuss Embark’s paying clients, CNBC previously reported that Amazon, for one, has used Embark for some cargo-hauling on U.S. highways.

The start-up’s technology enables trucks to automatically merge onto or off highways, to stay in the center of a lane, make automatic lane changes, and navigate from highways on surface streets to transfer hubs. Their systems work in sunshine, rain, fog or at night but not in snowy conditions. A human driver takes over when an Embark-equipped truck makes its way to a transfer hub.

Over the years, Rodrigues said Embark shifted its focus, informed by experiences working with drivers, carriers and shippers. Rather than compete with cargo haulers, the start-up now plans to license its autonomous systems and software to them as a kind of high-tech force multiplier.

To that end, Embark recently unveiled what it calls a “universal interface,” a set of standard components (sensors and other hardware) that truck manufacturers can install for a customer and that enable Embark’s