A secure website helps build trust |

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The risks of doing business online have never been greater for businesses and their customers. Online purchase scams and frequent data leaks put consumers’ financial security and privacy at risk. To convert website visitors into paying customers, you need to show customers your website is secure from hackers.

A valid Transport Layer Security (TLS) (formerly Security Socket Layer, or SSL) certificate is the easiest way to do that, and it’s one of the components Better Business Bureau® consistently recommends consumers look for.

Consider the following reasons an unsecured website is bad for business:

browsers identify your site as a security threat

A valid TLS/SSL certificate tells internet browsers your website meets standard security protocols. Without it, website visitors are greeted not with a perfectly curated…

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