LEXINGTON, Ky. (WKYT) – Writing love letters, for a house.
It’s not a new trend, but it’s one many buyers are using as a tool in this hot, seller’s market to make their offer stand out.
Several realtors, including Kristy Gooch, President of the Lexington-Bluegrass Association of Realtors, are now recommending against it because the carefully crafted letters can turn into a violation.
“Realtors have to be very careful in educating the sellers in using those love letters and how to use those love letters in order to pick the best offer,” she said.
Raquel Carter, principal broker of Guide Realty, said she used to see the letters as harmless. Now, she said realtors are setting their clients up for risks if they accept them.