Scammers are always prowling on social media for their next victim and everyone needs to know how to guard against fake and manipulated reviews.
There’s a whole industry devoted to fake reviews. They’re so common that they likely outnumber genuine reviews by a significant amount, according to Scambusters.org, an online publication covering internet fraud. Firms sell phony comments in bulk for a few dollars a pop and they have at their disposal hundreds of thousands of people willing to write them.
Online comments are a natural extension of “word-of-mouth” marketing, where people share the experiences they had with a product or service.
Studies show that 93 percent of customers read an online review before making a decision to purchase an item, and 91 percent of consumers say they trust these comments as much as personal recommendations.
It would be a mistake to take all online reviews as the gospel…